Services
Everything your brand publishes, handled by one team
Written for people who have never hired an agency before. No jargon, no packages with invented names. Here is exactly what we do, what you receive, and how a month runs.
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01
Social media management
TikTok
YouTube
Your channels, run like part of the business
This is the full operation of your profiles. We decide what gets published and why, write it, schedule it, publish it, and tell you at the end of the month what moved. You are not sent a spreadsheet of ideas to approve at midnight. You approve a plan once, then the work happens.
A monthly content plan built around three or four brand pillars, so posts stop being random.
All captions and on screen copy written by us, in your voice.
Scheduling and publishing on every channel we manage for you, including stories.
A monthly report in plain language: what grew, what did not, and what we are changing next month.
What you send us
Access to your accounts, whatever raw photos or clips you already have, and thirty minutes a month to review the plan. That is the whole ask.
What you get back
A calendar for the month, every asset produced and published on time, and one report that a non marketer can read.
02
Content design and video editing
Carousels
Reels
Stories
YouTube
Thumbnails
Ad creative
Work that looks like it came from the same brand every time
Design is where most small brands lose credibility. Fonts change, colours drift, one post looks premium and the next looks like a template. We build a small visual system for your brand and then produce inside it, so a stranger scrolling can tell two of your posts apart from everyone else's.
A reusable visual system: type, colour, layout rules and templates that survive after us.
Feed posts, carousels and story sets designed for each platform, not resized from one file.
Video edited with captions, pacing and hooks: short form for Reels, TikTok and Shorts, and longer edits for YouTube.
03
Paid ads management
Meta Ads
Google Ads
Retargeting
Lead forms
Paid media that uses what your organic content already proved
Running ads separately from content is how budgets get wasted. We already know which of your posts people stopped for, so campaign creative starts from evidence instead of a guess. You keep ownership of the ad accounts and you see the spend directly. We never mark up media budget.
Account and pixel setup done properly, including conversion tracking, before a single real spend.
Campaign structure for the goal you actually have: leads, sales, bookings or reach.
Ad creative produced in-house by the same design team, in several variations per test, if you would rather not produce it yourself.
Weekly optimisation, with budget moved to what is working and losing tests turned off.
Reporting on the metrics that match your goal, showing where the funnel is holding and what can be improved next.
04
Blog content development
Keyword research
Long form articles
On page SEO
Repurposing
Articles that answer what people actually search for
Social content disappears in a day. A good article keeps bringing people in for years. We research the questions your buyers type before they are ready to buy, write the answers as a person would explain them, and structure the page so Google can rank it and so the AI engines can read it and cite it as a source. That second part changes every month, and we keep up with it.
Keyword and question research based on your services and your city or market.
Articles written by people, edited for clarity, with real examples instead of filler.
On page work: titles, meta descriptions, headings, internal links and image handling.
Each article cut down into social posts, so one piece of research feeds several channels.
Publishing straight into your site when you give us access, including WordPress.
How a month runs
The same rhythm every month, so nothing depends on chasing
W1
Briefing, research and strategy
We start from your business, not from a calendar. Briefing, research on your market and your audience, and the strategy that decides what each piece of content is for. You get the month's plan with themes, formats and dates, and a call to review it. After that, production starts.
W2
Produce
Copy, design and video are made in-house, by the same people who wrote the plan. Nothing is passed to a stranger on a rush deadline.
W3
Publish and manage
Everything goes out on schedule. Messages and comments are handled daily. Campaigns are adjusted weekly against the numbers.
W4
Report and decide
One report covering organic and paid together, with a short list of what we are changing and what we need from you.
If this is your first agency
The questions people are usually too polite to ask
Do I have to be on every platform?
No. Most clients run two or three properly instead of six badly. We pick where your buyers already are and what your business can sustain every month, then add a channel only when there is a reason to. Spreading thin is how accounts go quiet.
How does pricing work?
We map what you need first: which services, which channels, how much content a month, whether ads and the blog are included. That map gives us the cost, and from it one monthly figure. Not hourly. Media budget is paid by you, directly to Meta or Google.
How long before I see something?
Content goes live in month one. Positioning and funnel come first, then each post gets a job. The first real numbers usually show between month three and month four. That is why we do not sell one month tests: an account needs a few cycles to compound.
How much of my time will this take?
About one hour a month. You approve the plan once and answer the questions only you can answer. Writing, design, editing, scheduling and reporting happen here. If an agency needs you every week, you hired a pair of hands and not a team.
Do I need to appear on camera?
Only if you want to. It helps in some markets and does nothing in others. If filming yourself is never going to happen, we build a mix of carousels, edited footage, product and text formats that works without your face. Tell us at the start.
Who actually does the work?
The same two people you speak to, plus the in house design and editing team they direct. Nothing is passed to a subcontractor you never met. That is the reason WE2 exists: our clients had already tried assembling freelancers and nobody owned the result.
Next step
Tell us which of the four you need first
You do not have to decide everything now. Most clients start with one service and add the others once the rhythm is set, and what you need changes along the way: a channel is added, the blog starts, ads come in later. Tell us where to reach you and we will come back with where to begin.
Ask for your free diagnostic