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What we learned running real accounts

No roundups of other people's articles. What worked on client accounts last month, what stopped working, and which platform change is worth your attention.

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How to tell if your social media is actually working

Followers are the number everyone watches and the one that says the least. Here are the five numbers we check on every account we run, what each one is actually telling you, and the point where a profile stops being a hobby and starts bringing in business.

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